Posters, Posters, Posters…

Posters, Posters, Posters…

Every movie has a poster to accompany it. These posters can be used for various needs such as marketing and funding.

Below I have answered some of the questions that you may have about movie posters:

Who creates the movie posters?

Posters are created by the graphic artists from the art department. Larger films have many artists working and certain people may be in charge of certain things like: on set art, posters, social art, etc.

Why do some movie poster have the wrong names over the wrong actors?

To answer this question, let’s look at the poster for ‘LIFE’(2017)

The actors names appear (in order) as:
Jake Gyllenhaal | Rebecca Ferguson | Ryan Reynolds

But the images appear (in order) as:
Ryan Reynolds | Jake Gyllenhaal | Rebecca Ferguson

This does not mean that the poster is wrong in anyway of it has been messed up by the graphic designer. There are several potential reasons for this, including but not limited to:

  • The actors contract states what order their name must appear on the poster.
  • The amount the actor gets paid.
  • The order of the image being used.
  • The popularity of their name.

Any of these reasons (or others) can cause the names not to match up with the images and if an image has been taken before any decision, it can change things.

Why the chunk of text at the bottom?

The bit of text at the bottom with all the names and titles on is called the ‘Billing’ this informs people of the main people that have been part of the film

Teaser Vs. Full Poster…

Most films have a teaser poster and a normal poster, the difference between the teaser poster and the normal poster is that the teaser poster comes out first to announce attract people to the film, this has no billing, just the title, date and the logos of the studio(s)

Movie Making Jargon Buster: Phrases and Terms

Movie Making Jargon Buster: Phrases and Terms

When you go to start work in the industry, one of the things you might not think about is having to learn a foreign language. Throughout the years, filmmakers have developed a vernacular exclusive to the industry with terms ranging from logical to downright bizzare.

The language though is part of the all-important setiquette (or set etiquette) and makes communication faster and more effective if everybody learns to use it correctly.

In Part 2 of this 3-Part jargon buster, you’ll learn some important phrases that you’ll hear from other departments who need to communicate things with you.


10-1 (Ten, One) This is a standard industry euphemism for “going to the toilet”. This can be called out over the radio to let the crew know that you’ll be unavailable for a short while or said in person to your department head. If the crew is asking for somebody who is currently on the toilet, you can say “(x) is 10-1”. You can also call “10-2” if you’re going to be a while…

10-4 / Copy
Message received AND understood. Usually said over the radio but could be said in person.

Location. As in “(x) – what is your 20?”.

Abby Singer
The penultimate shot of the day. It is named after a First Assistant Director who would always let his crew know that they can start packing away equipment. The term is used today for the same reason.

Back In
Called at the end of lunch or as a warning that lunch is almost over. “Back In in five!”

Champagne Roll
When 100 reels of film have been exposed (or when memory cards have been filled and backed up 100 times). The crew usually get a glass of champagne for this milestone.

Dailies / Rushes
A selection of takes from the previous day watched by the director, producer and anybody else who’s invited.

Flying In
Used to indicate that someone or something is on its way to set or the desired destination. You can ask for something to be flown in (“could you fly in an Apple Box”) or as a response to a request (“Apple Box flying in”) or if you know that somebody is on their way (“(x) is flying in. ETA 5 minutes”).

Hot Set
If somebody (or a big sign) tells you that a set is “hot” then leave it alone. It means that the art department (and sometimes camera and G/E) have got everything set up ready for filming. If you are stupid enough to go tinkering about then prepare to feel the unrelenting wrath of multiple departments.

In Lunch doesn’t officially begin until the last person has received their meal. Once this has happened, you’ll hear something like: “Last man in at 2pm. Back in and 2.30!”

Martini Shot
The very last shot of the day, so-called because the next shot would be taken out of a glass (i.e, post-shoot drinks).

Points / Hot Points
Sets are often cramped places and have lots of tight corners. If you are carrying something long, such as a stepladder or a c-stand, call out “points” so people know to watch out. Similarly, if you hear someone call “points”… watch out!

Striking / Sparking
Called by the gaffer or an electrician to warn everybody that they’re about to turn on (or off) a light. Film set lights are powerful so don’t stare directly into one unless you’re in a hurry to make a Specsavers appointment.

Waiting On (x)
This is a favourite of the First to put pressure on a department and let them know that they’re the reason why the cameras aren’t rolling. Never be the reason why cameras aren’t rolling unless you wish to be utterly humiliated.

Another nod back to the days where films were shot on film and there were reels rather than cards, WRAP is an acronym for “Wind Reel And Print”. It is usually called at the end of the day or the whole production but could also be used to call that an actor or a prop has finished. For example, “that’s a wrap on (actor’s name)”.


This is said by anybody walking in front of the camera to warn the operator or anybody at the monitors that they’re about to temporarily obliterate the frame.

Cut-Away / Insert
A shot (usually a close-up) of a particular object that the editor can cut to.

A mark is a specific area where an actor needs to walk to in order to be in focus or to improve the composition of the shot. A mark is usually indicated by gaff tape, golf tees or T-Brackets placed by the 2nd AC. Each actor will have a different coloured mark.

A pick-up is where you only shoot part of a scene. You pick the scene up at a certain point, either at the beginning to a certain point, or from a certain point until the end. Either way, it is important that Pick-Ups are indicated on the slate, so the editor knows that there isn’t a mistake.

Second Sticks
Called when a take wasn’t marked properly (for whatever reason) and needs to be marked again. Highly embarrassing for the 2nd AC.

Soft Sticks
Smashing the clapperboard with any force right in front of the talent’s face will result in you losing your job. Not only is it rude but you will pull them out of their acting zone. Call “soft sticks” so the editor knows he needs to listen carefully or turn the volume up and GENTLY clap the sticks.

The time between starting to set-up a shot and when the cameras are rolling.


No, this doesn’t refer to locking the doors of the set. That’s the responsibility of the locations department. A lock-up means stopping everybody from coming onto set from traffic to pedestrians. This is extremely important when there are SFX in use.

A term carried over from where films were actually shot on film, “print” is a term used by the director to indicate their favourite take.

Second Unit
Larger productions need more than one team of people working simultaneously in order for the film to be completed on time. The main unit will usually capture the dialog-heavy sequences where the talent will need a lot of direction, and the second unit will crowd shots, stunts, panoramic vistas, etc.


Meal Penalty
A fine paid to the talent and crew if they receive their lunch break later than 6 hours after their call time (or after their NDB). Have fun explaining to the Production Manager why these are having to be paid.

NDB (Non-Deductible Breakfast)
A short (usually 15 minute) break given on the clock (lunch is off the clock and doesn’t count towards the working day), to talent or crew to align their lunch break with the rest of the crew.

A fixed sum paid to talent and crew for a meal that is not being provided on set when on a residential location.

When an individual or a department is required to come in earlier than the unit call time. Always check your own times on the back of the call sheet.

Working Lunch / French Hours
This will be stipulated on the call sheet and means there will be no set lunch time. Lunch will be available within a certain period and the talent and crew eat when they can. Bad practice in my opinion, but fairly common.


Back to One / Reset
This is called either by the director or the first, sometimes then repeated by the keys, that means the talent, camera, set dressing and props all need to be exactly where and how they were when the scene started. Sometimes this is a quick job, however if there’s stunt rigs, special effects, lots of
blood, etc, then this can take a long while.

The process where the director will work with the actors and the DOP to determine any movement within the shot, camera placement, etc. The first blocking is usually private and allows the director to work uninterrupted with the actors. There’ll then be a closed blocking where the keys will be
invited in to contribute their feedback and finally, once the blocking has been agreed, an open blocking for the rest of the crew to see what’s happening.

End Board / Tail Slate
Sometimes it is not practical to slate at the start of a take. In this instance the take will be marked at the end of the shot. It is frequently forgotten that takes need to be end-boarded so if you hear a director call “cut” and you know that it needs to be end-boarded, call “end board” or “tail slate”.

Last Looks / Final Checks
Called by the First to let department heads, in particular the art department and hair, makeup and wardrobe, know that filming is imminent and to make sure that the set and the actors are ready for a take.

Pictures Up
Called to let everybody know that everything is ready and that the cameras are ready to roll.

The cameras are now rolling for a take. It’s time to be quiet. And quiet means silent. Microphones can pick up whispering, bottles opening, soft footsteps and your rumbling stomach.


ADR / Looping / Dubbing
Stands for Automatic Dialogue Replacement and is when an actor will re-record their lines in postproduction, in sync with the picture.

Nobody can give a definitive answer on where this term came from, but it means that the shot is being recorded without sound. Loved by the boom operator who gets to rest their arms for a while.

Room Tone
The ambient noise of a particular set or location that will be recorded by the production sound department and is used in the edit to create a constant bed of sound to disguise cuts between dialog tracks.

Wild Lines / Wild Track
Sounds or dialogue that is recorded without picture. Think of it as the opposite of MOS.

Movie-Making Jargon Buster: Around the Set

Movie-Making Jargon Buster: Around the Set

When you go to start work in the industry, one of the things you might not think about is having to learn a foreign language. Throughout the years, filmmakers have developed a vernacular exclusive to the industry with terms ranging from logical to downright bizzare.

The language though is part of the all-important setiquette (or set etiquette) and makes communication faster and more effective if everybody learns to use it correctly.

In Part 1 of this 3-Part jargon buster, you’ll learn how to navigate around the set as well as pick up on some basic item names that get thrown around!

Navigating around the Set

Unit Base / Basecamp
An area (sometimes located away from the set) where you’ll find crew parking, makeup and wardrobe trailers (or tents), catering and pretty much everything else. Sometimes crew parking can be away from basecamp which is then in turn away from the set.

Staging Area / Grip City
An area of the set where all of the cases and equipment not being used will be stored. Often a complete mess.

Video Village
An area of the set to which the cameras won’t be pointing and where monitors and play-back equipment will be set up for the director and the keys to watch the take.

Honey Wagon
Portable toilets. Don’t ask.

Craft Service (Crafty)
Crafty is the holy grail on a film set. It is where the talent and crew can find refreshments and sustenance between meals.

An area of the set where talent or background will wait. Talent and background are ALWAYS kept separately from each other. Thus, you have “background holding” and “talent holding”.

Typical Items on the Set

Apple Box
A wooden box with standardised sizes that is useful for pretty much everything. They can be placed in three different ways: “New York, Los Angeles, and Chicago / Texas”.

An industry term for a wooden clothes peg. There is lots of discussion as to where this term came from, but it’s become part of industry vernacular one way or another.

Clapper / Slate
The (traditionally) black and white chalk board which marks the scene, take and roll numbers. Nowadays they are white acrylic and can be customised to include the logo of the production. You can also get smart slates which have a digital timecode synced to the camera and sound mixer.

This is when the grip department uses a flag to provide shade to a cast member, crew member or a monitor.

Dirt / Sand
Shorthand for a sandbag.

A sheet of black fabric (usually duvetyn or “commando cloth”) that completey blocks unwanted light. It can be used as a noun or a verb. Flags come in different shapes and sizes such as Meat Axes, Cutters, etc.

Furnie / Furniture Blanket
A heavy blanket used to help improve the sound quality of a set by dampening echo or to protect the set from equipment.

Gaffer Tape / Gaff
A heat-resistant tape with a colourful cotton side used for pretty much everything.

A light that doubles as set dressing. For example, a bedside lamp.

A small explosive charge, sometimes filled with fake blood, to simulate bullet hits or something similar.

The tripod.

An extension cord.